Rose
21st April
Personality: Dreamy and determined, always growing into something wonderful.
Flower Fact: Roses have thorns to protect them - like knights wearing armour.
Available: 36202 Rose
Meet the Floras
Say hello to Rose, Clover and all the friends from the wonderful world of BRIO Flora. Because even the smallest creatures can have the most amazing stories to tell.
Clover
29th Apr
Personality: A little shy, but lucky in life and always finds joy in tiny moments.
Flower Fact: Finding a four- leaf clover is like finding treasure- it’s super rare and brings good luck. Happy hunting!
Available: 36240 Flower Village
Hyacinth
30th January
Personality: Bold and daring, always ready to lead the way, even in stormy weather.
Flower Fact: Hyacinths smell so sweet that even bees can’t resist dancing around them.
Available: 36240 Flower Village
Dahlia
30th September
Personality: Bubbly and bursting with energy, loves a good laugh and a silly prank.
Flower Fact: Dahlias have so many petals that they look like fluffy pom- poms in the garden.
Available: 36236 Flower House
Carrot
1st March
Personality: Lively and curious, always hopping into every adventure with a giggle.
Flower Fact: Carrot flowers look like lacy umbrellas, and they’re also called “Queen Anne’s Lace.”
Available: 36236 Flower House
Camellia
17th September
Personality: Brave and kind, always the first to help when someone’s in need.
Flower Fact: Camellias are like nature’s cupcakes, perfectly round and colourful, almost good enough to eat (but don’t do that).
Available: 36236 Flower House
Meet your first Flora friend today!
From pocket-sized pals to playful homes you can build and decorate, these toys are designed to grow with your child’s imagination. Explore the full collection of BRIO Flora toys now.
Frequently asked questions about BRIO® Flora
What is BRIO® Flora?
BRIO Flora is a magical new toy range from BRIO that invites children into an imaginative world of nature, friends and creative storytelling. It’s designed for open-ended play that sparks joy and encourages emotional, social and cognitive development.
Who are the Floras?
The Floras are tiny, nature-loving characters who live in magical flower homes and care for the BRIO Flora world through friendship, creativity and adventure. The Floras believe in friendship, creativity and caring for nature — and they love welcoming new friends to join their world.
Are the Flora characters based on real-life plants?
Yes! All of the BRIO Flora characters are named after real flowers and plants (like Ivy, Clover and Rose) and take inspiration from plant qualities to help build their unique designs and personality traits - helping children explore and bond with nature.
What kind of toys are included in the range?
The range features a collection of unique character figures, character accessories, playset houses and larger nature-themed playset.
What age is BRIO Flora suitable for?
BRIO Flora is recommended for children aged 3 to 7 years. All products are thoughtfully designed for safe, engaging and developmentally appropriate play. As with many BRIO products, the toys are designed to be safe to play with in the company of smaller children too (for example, younger siblings). No small pieces are included and all toys are tested heavily to exceed international toy safety standards.
What makes BRIO Flora an open-ended toy concept?
BRIO Flora is designed to spark imagination through open-ended play. There are no fixed rules or instructions, meaning children can create their own stories and worlds every time they play.
From storytelling and character play to building and decorating nature-inspired homes, BRIO Flora encourages creativity in all forms. Kids can mix and match characters, rearrange playsets and dream up new roles and adventures — making every playtime unique.
Is BRIO Flora a girls or boys toy?
BRIO Flora has been thoughtfully designed to appeal to children who enjoy imaginative, character-driven play. With its mix of creative building, storytelling, collectible characters and hands-on decoration, BRIO Flora offers a wide range of play styles that boys and girls alike can enjoy. At its heart, BRIO Flora is about nurturing creativity, kindness and adventure — and that’s something for everyone.
Is BRIO Flora compatible with BRIO World?
Yes! BRIO Flora is 100% compatible with the BRIO World railway range. The toys have been engineered to use similar sizes, shapes and mechanisms as the railway ranges, allowing cross-concept play to take place.
Where can I buy BRIO Flora?
You can find BRIO Flora in major toy retailers, specialist stores and online through BRIO’s official website. BRIO Flora will first launch in Sweden, Denmark, Norway, Finland, Germany and Italy.
Can I try BRIO Flora before buying?
Yes! Many of our retail partners will be hosting in-store play events where your child can explore the world of BRIO Flora in a fun, guided setting.